Golden State Warriors Director Of Public Relations Raymond Ridder Posts Anonymous Comment On Fan Messageboard

In the current landscape of Web 2.0 communication platforms, including blogs and Twitter, fans have numerous opportunities to engage with one another and individuals associated with their beloved sports teams. However, this increased connectivity doesn’t always yield positive outcomes.

Raymond Ridder, the Director of Public Relations for the Golden State Warriors, recently acknowledged making anonymous remarks on the forums at Warriorsworld.net. In an ironic turn of events, Ridder seemingly underestimated the transparency of his actions. An overly optimistic comment he posted about the team’s direction following a conference call with season ticket-holders raised suspicions. Unfortunately for Ridder, he failed to recognize that individuals with basic investigative skills could trace the IP address of the comment directly back to the Warriors’ offices.

When confronted with this revelation, Ridder openly admitted his involvement, as reported by Tim Kawakami of the San Jose Mercury. This incident underscores the potential pitfalls of online interactions in the sports community, where even well-intentioned attempts at anonymous engagement can be unveiled with a simple digital trace.

“It was 100% me. And I’ll take 100% responsibility, if anybody thinks I did anything wrong. It was completely on my own. I’ve never been told to do anything by anybody here. It was just me.

“It was nothing malicious at all. I just wanted to get the conversation going in a positive direction–I thought we had a good conference call, I had some good conversations with some season-ticket-holders, then I got to my office and I looked on the internet and all I saw was negative comments, complaints, nothing positive.

“From my standpoint, I just wanted to get some positive things going. When I saw all the negative comments, I wanted to chime in. That’s all.”

“I’m the one who went into my office and wrote what I wrote. I’ll take whatever comes of this.”

Ridder acknowledged that he had previously made anonymous comments on several occasions, emphasizing that his intention was solely to guide discussions in a positive direction without singling out any coach or player negatively.

This incident serves as a stark reminder that not everyone online is as they present themselves, and the illusion of anonymity is easily shattered if someone is determined to track you down. Unfortunately, it also highlights the existence of public relations “professionals” who find it acceptable to pose as ordinary fans to convey their messages. This cautionary tale underscores the need for readers to approach online content with a discerning eye, recognizing that overly positive or negative statements might originate from the company itself or a rival.

While there’s nothing inherently wrong with team executives engaging with fans and gauging sentiment, transparency is key. If they choose to participate in discussions on platforms like Warriors World, being forthright about their identity is preferable to hiding behind anonymity. Alternatively, as suggested, Ridder might consider simply observing without actively participating.

Regarding the Warriors organization overall, Tim Kawakami aptly pointed out that the focus seems more directed towards concealing issues than addressing and resolving them, encapsulating a broader concern about priorities within the team.